“Every piece of collectible implies a story behind.”
Full Moon is a select general store, promoting a selection of items we encountered in daily life.
The brand name "Full Moon" adopts the traditional Chinese metaphor of the phrase, which means happiness and completeness. The full moon phase is the most complete phase of the moon in the moon phase.
Every piece of collectible implies a story behind, put these stories as a collective, would complete the full phase.
A general store presenting the details of our daily lives.
Naming, Copywriting―Graphic Dept
Art Direction, Design―Billy Cheung
#Brand Identity #Naming #Copywriting #Brand Strategy #Digital Design