"Walk together with love and care, together we mobilize."
Action Care International Limited is a Hong Kong registered non-government organization since 2008, serving the homeless, new arrivers, elderly, single parents and low-income families within the community. We were commissioned to design their annual report for the second time. Typography as the route, walking through the love steps to the final destination.
The publication was constructed with two concepts—Typographic layout to be understood as the thematic slogan of the annual report. Typography as the route, walking through the love steps to the final destination.
This mixed approach is reflected in an identity that combines a typographic systems based in a san-serif font, with geometrical symbols to represent the love and care atmosphere.
Client―Action Care International Limited
Art Direction, Design―Billy Cheung