We build storytelling identity, leading to seamless experience, ending in creating true value. The studio is a collaborative practice engaging in identity design and art direction, running by graphic designer Billy Cheung. 


繪制部

旨於與不同領域之設計師合作之設計工作室,專精於品牌視覺規劃及統籌、視覺識別系統,美術指導及平面視覺設計等設計領域。


Info
Contact
Lab
Shop


Taipei / Hong Kong
台北—香港






We build storytelling identity, leading to seamless experience. The studio is a collaborative practice engaging in identity design and art direction, running by graphic designer Billy Cheung. 


繪制部

旨於與不同領域之設計師合作之設計工作室,專精於品牌視覺規劃及統籌、視覺識別系統,美術指導及平面視覺設計等設計領域。


Info
Contact
Lab
Shop


Taipei, Taiwan
Hong Kong






Scopes
Branding & Identity
Art Direction
Graphics
Scopes
Branding & Identity
Art Direction
Graphics

"Walk together with love and care, together we mobilize."


Action Care International Limited is a Hong Kong registered non-government organization since 2008, serving the homeless, new arrivers, elderly, single parents and low-income families within the community. We were commissioned to design their annual report for the second time. Typography as the route, walking through the love steps to the final destination.

The publication was constructed with two concepts—Typographic layout to be understood as the thematic slogan of the annual report. Typography as the route, walking through the love steps to the final destination.

This mixed approach is reflected in an identity that combines a typographic systems based in a san-serif font, with geometrical symbols to represent the love and care atmosphere.


Client―Action Care International Limited
Art Direction, Design―Billy Cheung


#Print  #Publication


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