We build storytelling identity, leading to seamless experience, ending in creating true value. The studio is a collaborative practice engaging in identity design and art direction, running by graphic designer Billy Cheung. 


繪制部

旨於與不同領域之設計師合作之設計工作室,專精於品牌視覺規劃及統籌、視覺識別系統,美術指導及平面視覺設計等設計領域。


Info
Contact
Lab
Shop


Taipei / Hong Kong
台北—香港






We build storytelling identity, leading to seamless experience. The studio is a collaborative practice engaging in identity design and art direction, running by graphic designer Billy Cheung. 


繪制部

旨於與不同領域之設計師合作之設計工作室,專精於品牌視覺規劃及統籌、視覺識別系統,美術指導及平面視覺設計等設計領域。


Info
Contact
Lab
Shop


Taipei, Taiwan
Hong Kong






Scopes
Branding & Identity
Art Direction
Graphics
Scopes
Branding & Identity
Art Direction
Graphics

“Look after ourselves from a higher-level perspective.”


The crossover collaboration between the two young fashion brands, Ginger and LEUR’EM, takes an approach to the eclecticism and practice of New Age, in a spiritual yet minimal way.

We took the well known quote, Big Brother is watching you, originally from George Orwell's Nineteen Eighty-Four as a means of controlling and suppressing the will of the populace. In this case to be a metaphor of looking after ourselves from a higher-level perspective, to build better inner selves.

Ginger x LEUR’EM 聯乘系列。以「新紀元」為題,結合新紀元的折衷主義及靈性為主要概念,將一系列的產品於薑館呈現。

「老大哥在看着你」(Big Brother is watching you) 是出自英國喬治·奧威爾在反烏托邦小說《一九八四》的金句,原句中老大哥象徵著極權統治及其對公民無處不在的監控。我們利用金句作為象徵式隱喻,表達作為人類我們應該以高我 (higher self) 的姿態時刻提醒自己,建立正面的內在自我 (inner self)。

整套視覺形象以幾何建構,除了呼應「新紀元主義」裡的神聖幾何,我們還將應用在系列的產品及店舖內的主視覺。

是次聯乘的商品包括 — 繡花t-shirt、印花t-shirt、紋身貼紙及明信片等單品。



︎ Shop


Client―Ginger (O Creation Ltd.), LEUR’EM
Public Relations―Chillie Foo@LEUR’EM, Welda Lee@LEUR’EM
Art Direction, Design―Billy Cheung
Design―Cyrus Lee, Venus Cheung


Ⓐ Indigo Design Award, Silver • 2019


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