We build storytelling identity, leading to seamless experience, ending in creating true value. The studio is a collaborative practice engaging in identity design and art direction, running by graphic designer Billy Cheung. 


繪制部

旨於與不同領域之設計師合作之設計工作室,專精於品牌視覺規劃及統籌、視覺識別系統,美術指導及平面視覺設計等設計領域。


Info
Contact
Lab
Shop


Taipei / Hong Kong
台北—香港






We build storytelling identity, leading to seamless experience. The studio is a collaborative practice engaging in identity design and art direction, running by graphic designer Billy Cheung. 


繪制部

旨於與不同領域之設計師合作之設計工作室,專精於品牌視覺規劃及統籌、視覺識別系統,美術指導及平面視覺設計等設計領域。


Info
Contact
Lab
Shop


Taipei, Taiwan
Hong Kong






Scopes
Branding & Identity
Art Direction
Graphics
Scopes
Branding & Identity
Art Direction
Graphics

“Rejoice with your confidence.”


Épais is a newly found health and beauty conept, as its establishment of a hair salon combined with scalp care center. Through its detailed analysis of scalp health, decluttering from daily hair product consumptions, Épais offers deeply layered scalp care treatments with its organic product lineup. The task was to emphasize the brand's voice: introducing a new and unique market competitor.

Hair loss has been a common disorder in men and women, with a reported incidence of high general population. Épais is a scalp treatment center that offers an alternative solution beyond hair transplantation, with an innovative approach focus on hair and nutrition.

Designed with the brief of the newly approach to the market, our approach was to align with the company’s goal of providing an aesthetic environment, for connection with customers. In response to their tagline of "Hair beauty—Hair growth—Real beauty", gaining healthy scalp begins from styling, with building a health body, results in true beauty. The identity system was formed by minimal visual elements, to project the brand's voice.

Épais 𡛂蓓旨於為顧客提供頭皮診斷及治療方案。從頭皮檢測為首,針對頭皮各種問題,以激活毛囊細胞技術,帶動頭髮再次蓬勃成長。Épais 相信頭部健康是從頭皮的健康成長開始,擁有頭皮健康便能帶動頭部康盈成長,從而改善一系列脫髮掉髮的問題。

標誌以細胞、毛囊、髮絲的元素轉化成視覺意象,把「細胞」元素轉化成具活力的髮絲,呈現品牌的專業可塑度。



Client―Épais
Naming, Copywriting―Agustine Huang, Billy Cheung
Art Direction, Design―Billy Cheung
Graphic & Motion Design―Alice Tsang
Production―L. Force Printing Co., Ltd.


#Brand Identity  #Motion  #Signage  #Environmental Design  #Spatial Design


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