We build storytelling identity, leading to seamless experience, ending in creating true value. The studio is a collaborative practice engaging in identity design and art direction, running by graphic designer Billy Cheung. 


繪制部

旨於與不同領域之設計師合作之設計工作室,專精於品牌視覺規劃及統籌、視覺識別系統,美術指導及平面視覺設計等設計領域。


Info
Contact
Lab
Shop


Taipei / Hong Kong
台北—香港






We build storytelling identity, leading to seamless experience. The studio is a collaborative practice engaging in identity design and art direction, running by graphic designer Billy Cheung. 


繪制部

旨於與不同領域之設計師合作之設計工作室,專精於品牌視覺規劃及統籌、視覺識別系統,美術指導及平面視覺設計等設計領域。


Info
Contact
Lab
Shop


Taipei, Taiwan
Hong Kong






Scopes
Branding & Identity
Art Direction
Graphics
Scopes
Branding & Identity
Art Direction
Graphics

“Displaying diamonds within its own natural context.”


Visual branding of the newly founded luxury brand Fovea Jewellery, for its visual identity and brand communication materials.

Given its neutral context and textured stage display to match with, we created a customized logotype to adorn with the brand logo, and seamlessly with the interior design also the display scenography. Communication materials were set to comply with the brand guidelines.

Fovea代表著一個前衛的概念,是一個非主流的鑽石品牌。

鑽石的元素—碳、黑色,作為這個鑽石品牌的主調,店舖的空間以碳黑色為主,打破了以往「鑽石就要閃亮、亮白」的既有印象。我們從店內展示架的造型構想,設計了品牌的標誌。視覺形象識別系統及一系列宣傳品的設計,以品牌專色及特別色製作,配合品牌的潮流概念,也保留了一份尊貴的氣質。



Client―Fovea Jewellery
Agency―Collective Studio
Art Direction―Dani Chong
Design―Billy Cheung, Suki Ma
Architectural Design―Betty Ng, Katja Lam, A.Lau, G.Ng
Photography―Kevin Mak


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