We build storytelling identity, leading to seamless experience, ending in creating true value. The studio is a collaborative practice engaging in identity design and art direction, running by graphic designer Billy Cheung. 


繪制部

旨於與不同領域之設計師合作之設計工作室,專精於品牌視覺規劃及統籌、視覺識別系統,美術指導及平面視覺設計等設計領域。


Info
Contact
Lab
Shop


Taipei / Hong Kong
台北—香港






We build storytelling identity, leading to seamless experience. The studio is a collaborative practice engaging in identity design and art direction, running by graphic designer Billy Cheung. 


繪制部

旨於與不同領域之設計師合作之設計工作室,專精於品牌視覺規劃及統籌、視覺識別系統,美術指導及平面視覺設計等設計領域。


Info
Contact
Lab
Shop


Taipei, Taiwan
Hong Kong






Scopes
Branding & Identity
Art Direction
Graphics
Scopes
Branding & Identity
Art Direction
Graphics

“A fourteen-year journey to galactic.”


Key visual & identity design for singer-songwriter Endy Chow’s concert Galactica.

It was a strong visual identity telling the story of the singer-songwriter. The visual element was led by creative photography, conveying the story of the artiste’s reborn, the "journey to galactic".

The key visual was bought into different adoptions, to enable the event’s marketing campaign & promotion materials.

Aimed to tell the ten-year-journey of the singer-songwriter, as well as to introduce the theme of his concert. The concert was themed as a night train to the stars, , and initially dismisses his journey through the Milky Way as a dream. Remarking a new chapter to mark the milestone of the artiste. The key visual was bought into different adoptions, to enable the event’s marketing campaign & promotion materials.


Client―WOW Music Ltd., Vague Eyes
Agency―One One Eleven, Hall1C
Public Relations―Jelly Cheng
Editorial―Canaan Fong, Jelly Cheng
Creative Direction―Goo
Art Direction, Design―Billy Cheung
Motion Design―3JBK Production
Photography & Retouching―Michael Wong


#Visual Identity  #Packaging


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