“A fourteen-year journey to galactic.”
Key visual & identity design for singer-songwriter Endy Chow’s concert Galactica.
It was a strong visual identity telling the story of the singer-songwriter. The visual element was led by creative photography, conveying the story of the artiste’s reborn, the "journey to galactic".
The key visual was bought into different adoptions, to enable the event’s marketing campaign & promotion materials.
Aimed to tell the ten-year-journey of the singer-songwriter, as well as to introduce the theme of his concert. The concert was themed as a night train to the stars, , and initially dismisses his journey through the Milky Way as a dream. Remarking a new chapter to mark the milestone of the artiste. The key visual was bought into different adoptions, to enable the event’s marketing campaign & promotion materials.
Client―WOW Music Ltd., Vague Eyes
Agency―One One Eleven, Hall1C
Public Relations―Jelly Cheng
Editorial―Canaan Fong, Jelly Cheng
Art Direction, Design―Billy Cheung
Motion Design―3JBK Production
Photography & Retouching―Michael Wong
#Visual Identity #Packaging